DraftKings’ NFL Week 1 Marketing Device Is Alive And Well For 2018 Season by JD McNamara
Another football season is almost upon us, which means DraftKings has once again released its NFL opening week salaries … in July.
For those of you checking your calendars, the first game of the 2018-2019 NFL season isn’t until Thursday, September 6, with the main Sunday slate a few days later on September 9. Heck, the preseason hasn’t even kicked off yet (but it does soon, in case you want to enter some NFL preseason DFS contests).
I’ll get into a breakdown of the reasons DraftKings releases its NFL salaries so early, but let’s cut to the chase: It’s a marketing device that remains alive and well because it works, and it benefits DraftKings more than anybody else.